Top Picks For You

Our sulfate-free, dual-benefit hair care products are designed for all hair types with the added benefit of protection for color-treated hair

HAIR QUIZ

Inspired by the pioneers of sulfate-free hair care, we’re committed to creating vegan

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Strength Cure Blonde Shampoo and Conditioner Duo
$38.00
$76.00
$38.00
(-50%)
Strength Cure Hair Treatment Mask
$22.50
$45.00
$22.50
(-50%)
Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo
$90.00
$180.00
$90.00
(-50%)
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
$90.00
$180.00
$90.00
(-50%)
Strength Cure Blonde Shampoo and Conditioner Duo
$90.00
$180.00
$90.00
(-50%)
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
$38.00
$76.00
$38.00
(-50%)
Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo
$38.00
$76.00
$38.00
(-50%)
Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair
$90.00
$180.00
$90.00
(-50%)

EVERYTHING TO KNOW ABOUT HAIR FRAGRANCE

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DISCOVER OUR ELEVATED TREATMENT MASKS

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The Pioneers of Pure, Affordable Hair Care

Our goal? To make professional color care accessible to everyone. With 50% off and free shipping, you can enjoy luxurious hair care without breaking the bank

Strength Cure Damaged Hair Repair Hair Care Set
$54.50
$109.00
$54.50
(-50%)
Strength Cure Daily Damage Protection Hair Care Set
$50.50
$101.00
$50.50
(-50%)
Strength Cure Hair Treatment Mask
$22.50
$45.00
$22.50
(-50%)
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
$90.00
$180.00
$90.00
(-50%)
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
$38.00
$76.00
$38.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$6.00
$12.00
$6.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$45.00
$90.00
$45.00
(-50%)
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
$19.00
$38.00
$19.00
(-50%)
Softness & Shine Hair Care Set
$61.00
$122.00
$61.00
(-50%)
Hydrate & Glow Ultimate Hair Care Set
$55.50
$111.00
$55.50
(-50%)
Style + Protect Mess It Up Texture Paste
$17.00
$34.00
$17.00
(-50%)
Style + Protect Lock It Down Hairspray
$6.50
$13.00
$6.50
(-50%)
Style + Protect On The Rise Root Lifting Mousse
$17.00
$34.00
$17.00
(-50%)
Style + Protect Lock It Down Hairspray
$17.00
$34.00
$17.00
(-50%)
Style + Protect Shine Bright Taming Serum
$17.00
$34.00
$17.00
(-50%)
Nanoworks Gold Shampoo and Conditioner Duo
$130.00
$260.00
$130.00
(-50%)
Pure Volume Lightweight Volumizing Hair Care Set
$49.50
$99.00
$49.50
(-50%)
Style + Protect Instant Levitation Mist
$17.00
$34.00
$17.00
(-50%)
Style + Protect Weightless Volume Mousse
$17.00
$34.00
$17.00
(-50%)
Style + Protect On The Rise Root Lifting Mousse
$17.00
$34.00
$17.00
(-50%)
Pure Volume Shampoo and Conditioner Duo
$38.00
$76.00
$38.00
(-50%)
Pure Volume Shampoo and Conditioner Duo
$90.00
$180.00
$90.00
(-50%)
Pure Volume Conditioner
$6.00
$12.00
$6.00
(-50%)
Pure Volume Conditioner
$45.00
$90.00
$45.00
(-50%)
Style + Protect Shine Bright Taming Serum
$17.00
$34.00
$17.00
(-50%)
Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo
$90.00
$180.00
$90.00
(-50%)
Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo
$38.00
$76.00
$38.00
(-50%)
Smooth Perfection Conditioner
$45.00
$90.00
$45.00
(-50%)
Smooth Perfection Conditioner
$19.00
$38.00
$19.00
(-50%)
Color Fanatic Multi-Tasking Deep-Conditioning Mask
$22.50
$45.00
$22.50
(-50%)
Smooth Perfection Shampoo
$45.00
$90.00
$45.00
(-50%)
Smooth Perfection Shampoo
$19.00
$38.00
$19.00
(-50%)